Last Updated: May 12th 2026

This Privacy Notice,  sets forth the manner in which information is gathered through this website and the related services we make available, and explains how such information is processed, applied, and shared. The website, together with our products, services, mobile applications, online platforms, and any other software, as well as all associated content, technology, and tools, are collectively designated herein as the “Site.” ALIGNERCO, together with its affiliates, subsidiaries, and related entities (referred to in this Privacy Notice as the “Company,” “we,” “us,” or “our”), and the suppliers engaged on its behalf, may obtain or otherwise come into possession of the categories of information described below as a consequence of your access to or interaction with the Site (collectively, the “Collected Information”). The provisions of this Privacy Notice extend to every visitor and user of the Site.

Notwithstanding the foregoing, this Privacy Notice does not govern the manner in which we collect, retain, or otherwise handle protected health information. The treatment of such information is addressed exclusively in our Notice of Privacy Practices issued pursuant to the Health Insurance Portability and Accountability Act (“HIPAA”), a copy of which is available for your review.

This Privacy Notice further describes the rights and choices that may be available to you in connection with your personal information (where applicable), the procedure by which any modifications to this Privacy Notice will be communicated, and the channels through which you may direct inquiries or concerns relating to any matter addressed herein.

This Privacy Notice is incorporated by reference into, and forms an integral part of, our Terms of Use, any end user license agreement applicable to our mobile applications, and any other agreement that references this Privacy Notice or otherwise regulates access to or use of the Site (collectively, our “Terms”).

By accessing, browsing, or otherwise making use of the Site, or by accepting or entering into our Terms, you acknowledge and agree—on your own behalf and on behalf of any organization or company you represent (collectively referred to as “you”)—that you have read, understood, and consented to the terms of this Privacy Notice, including our collection, use, and disclosure of your personal information and other Collected Information in accordance with the provisions herein. Should you not agree with any aspect of this Privacy Notice, you must refrain from accessing or otherwise using the Site.

Table of Contents

• Changes to this Privacy Notice
• Information We Collect and How We Use It
• Other Information Collected
• Retention of Personal Information
• Automated Processing
• Your Choices and Access
• Additional Information for Certain U.S. Residents
• Exercise Your Rights
• Accuracy & Information Security
• Access by Children
• Third-Party Websites and Site
• Contact Us

Changes to this Privacy Notice

The Company expressly reserves the right, in its sole discretion, to revise, amend, or otherwise update this Privacy Notice at any time. Any such revisions shall take effect immediately upon publication of the updated Privacy Notice on the Site, and your continued access to or use of the Site following the posting of any such revisions shall constitute your acceptance of, and agreement to be bound by, the modified terms. In the event of any material modifications, we will provide reasonably prominent notice on the Site or, where appropriate, by alternative means of communication, including notification by electronic mail.

Information We Collect and How We Use and Disclose It

The categories of information that we obtain may generally be characterized as falling within one of the two groupings described below.

•       Information acquired through your engagement with the Site, including but not limited to behavioral or activity data, information processed by the servers that operate the Site (such as IP addresses and device-related details), data captured by analytics and advertising platforms, information generated when you authenticate or share content via social media services, and data obtained through cookies and similar tracking technologies.

•       Information that you affirmatively and voluntarily provide to us, such as your contact details and other identifying information you elect to submit.

Collection. We will gather any and all information that you elect to provide to us through, by means of, or in connection with the Site. The principal categories of such information, together with examples and the purposes for which each may be processed, are set forth in the table below.

Examples and Subcategories	Purposes (defined below)
Identifiers Your given name and surname, email address, mailing address, telephone number, and date of birth, together with any usernames, login credentials (including, without limitation, passwords), and social media account identifiers and login details.	Site and Purpose Collected; Communication with You. Personalization; Advertising; Analytics. Promotional Communications. Disclosing Collected Information. Evaluation and Improvement. Quality Assurance. De-Identified Data and Aggregated Data. Lawful Processes; Protection of Company. Business Transactions.
Protected Classifications Under Applicable Law Age (specifically, individuals forty (40) years of age or older).
Internet or Other Electronic Network Activity Web browser type and version, IP addresses, MAC addresses, server log files, login data, cookies, pixels, beacons, additional unique online identifiers, and details concerning your device and online conduct (including search terms, dates and times of access, websites visited, duration of any visit, and other usage indicators).
Commercial Information The volume and nature of orders placed, the Site or products requested or purchased, and information related to delivery and shipping.
Geolocation Information Approximate geographic location derived from your IP address.
Contact Forms and Requests for Information or Support The Identifiers you supply, particulars about the products or services in which you have expressed interest, the entity (if any) that you represent, and the subject matter of your inquiry.
Chat and Messaging The Identifiers you supply, together with any text, content, or other information that you input or transmit via chat and messaging functionalities (where such functionalities are made available to you).
Inferences Conclusions, including but not limited to those concerning preferences, conduct, characteristics (such as age and gender), and other comparable indicators, that may be derived from the categories of information identified above.

 

Purposes We Process Your Information For.

Beyond the uses and disclosures referenced above, the Company and its suppliers may further process and disclose Collected Information in the manner set forth below. The Company does not use, sell, lease, or otherwise disclose Collected Information except as expressly described in this Privacy Notice or as otherwise required or permitted by applicable law.

1.      Site and Purpose Collected; Communication with You. We will use and disclose your personal information and other Collected Information for the purpose for which such information was originally obtained, including, by way of illustration, the processing of and communication regarding your interactions with the Site (such as orders placed and account-related activity), the handling of requests for information, the management of any User-Generated Content you provide, the administration of your account (where applicable), the conduct of the Company’s business operations, the provision of customer support to users of the Site, and the delivery of communications you have specifically requested.

2.      Personalization; Advertising; Analytics. We may process your information in order to customize the content and communications presented or delivered to you, to provide tailored guidance and assistance, and otherwise to personalize your overall experience while accessing or using the Site. In addition, we may share your information with our third-party service providers to facilitate analysis of how the Site is used and to support its continued enhancement (each as further described in the “Analytics” section of this Privacy Notice below). Furthermore, we, or our third-party service providers acting on our behalf, may use such information to direct advertisements for goods and services to you and to display those advertisements on other websites. Information collected for such purposes may be associated with your personal information. For additional details, please refer to the section entitled “Advertising Networks, Personalized Advertising, Remarketing, and Retargeting” below.

3.      Promotional Communications. Subject to applicable law and consistent with your stated preferences, the Company may use Collected Information to deliver promotional materials regarding the Company and its products and services. The Company will obtain your prior consent in connection with such promotional communications solely where required by applicable law. With a view toward providing you with a tailored experience, such communications may be customized in accordance with your preferences, including by reference to inferences drawn from your visits to the Site or your engagement with the links contained in our emails. You should be aware that pixel tags, cookies, and similar online tracking technologies may be embedded in such emails to register your interactions with our communications and to determine when emails are opened. You may withdraw your consent to receive promotional communications at any time by following the unsubscribe instructions provided in any such email or by contacting us through the means set forth under “Contact Us” below. With particular regard to text messaging, in the event you affirmatively opt in to receive SMS or MMS messages on the Site when prompted, the Company may transmit autodialed and other text messages to the telephone number you supply, in connection with your use of the Site. Consent to receive text messages is not a precondition to the purchase of any goods or services or to the conduct of any other business with us. Standard message and data rates may apply. With respect to SMS marketing, your opt-in status to a Company SMS marketing campaign will not be shared with any third party for purposes unrelated to the operation of that campaign, although such status may still be disclosed for purposes of fraud prevention. We may share your personal information, including your SMS opt-in or consent status, with third parties that assist in the provision of our messaging services—including, without limitation, platform providers, mobile carriers, and other vendors that support the delivery of text messages. We may also use and disclose your information in response to a subpoena, court order, or other legal process, in order to establish or assert our legal rights, or in defense against legal claims. Even after withdrawing consent to receive promotional communications, you may continue to receive administrative communications from us related to your use of the Site.

4.      Disclosing Collected Information.

a. To our Affiliates, Subsidiaries, and Related Entities: Depending upon the manner in which you utilize the Site and the information you supply to us or request from us, we may share your name, contact details, and other associated Collected Information with our affiliated entities that offer products or services that, in our judgment, may be of interest to you. By furnishing your Collected Information and using the Site, you authorize and direct us to disclose such information to our affiliates, subsidiaries, and other related entities. Any such affiliated entity may communicate with you directly regarding the relevant products and services, subject—where required by applicable law—to the prior receipt of your consent. You retain the right to opt out of receiving communications from any such affiliate in accordance with that affiliate’s own policies, and you may also opt out of receiving communications from us by contacting us through the means identified under “Contact Us” below.

b. To Our Third-Party Suppliers and Service Providers: We may disclose Collected Information to the suppliers, vendors, and service providers engaged by us or by our affiliates, to the extent necessary to enable us to make the Site, products, and services available to you, and otherwise to permit the use and sharing of Collected Information consistent with this Privacy Notice and applicable law. Such third parties include, by way of illustration and without limitation, our website management and hosting providers, marketing and advertising partners and service providers, customer support contractors, entities engaged to handle the processing and delivery of mailings, cloud storage providers, web analytics providers, payment processors (where applicable), product installers, and electronic mail delivery vendors. Such service providers are authorized to, and may, use and disclose Collected Information solely as necessary to perform the relevant services on our behalf and as governed by their respective privacy policies and the agreements we maintain with them.

5.      Evaluation and Improvement. We may use and disclose Collected Information for the purpose of analyzing, developing, and refining the content, materials, products, and services we provide; informing our marketing and communication strategies; obtaining a better understanding of user demographics and preferences; assessing the effectiveness of the Site; and evaluating user requirements in order to tailor the content and overall user experience accordingly. Additionally, we may use such information to better understand—on both an aggregated and individualized basis—how users access and engage with the Site, including by monitoring, evaluating, and analyzing the popularity of particular Site features and pages, conducting troubleshooting, generating statistical data (for example, to identify the geographic distribution of Site visitors), reviewing frequently asked questions, and pursuing other related statistical objectives.

6.      Quality Assurance. In furtherance of quality assurance, the continual improvement of the customer experience, the detection and prevention of fraud, and the support of our customer service personnel (including representatives operating in our call center), we employ tools that monitor and record certain user-experience information, including, without limitation, audio recordings of customer service telephone calls and any related information arising from those interactions.

7.      De-Identified and Aggregated Data. We may de-identify and/or aggregate personal information and User-Generated Content, and aggregate other Collected Information, and use and disclose such de-identified and/or aggregated data in furtherance of our business purposes, in each instance to the extent permitted by applicable law. To the extent we generate de-identified and/or aggregated information, we will adopt reasonable measures intended to maintain such information in de-identified or aggregated form, and we will not undertake to re-identify such data, except for the limited purpose of confirming the effectiveness of our de-identification and aggregation processes.

8.      Lawful Processes; Protection of Company. We may use and disclose Collected Information in compliance with, and in response to, requests from regulatory authorities, courts of competent jurisdiction, valid law enforcement inquiries, governmental agency demands, emergency response services, and other appropriate third parties, in furtherance of legal, protective, security, and safety objectives (including, by way of illustration, compliance with statutes or regulations, response to subpoenas and other legal process, the conduct of credit verifications, and the protection of the safety of our employees, agents, customers, or other persons). We may further use and share Collected Information with third parties where we determine that such use or disclosure is necessary or appropriate to safeguard our rights or those of others, including for the purpose of enforcing our agreements, policies, and terms; commencing or defending legal proceedings; protecting our operations and assets; or pursuing remedies or otherwise mitigating damages we may sustain.

9.      Business Transactions. Should the Company experience a change in control, acquisition, merger, reorganization, sale of assets (whether in whole or in part), or any analogous transaction, we may transfer, sell, share, or otherwise disclose Collected Information to the resulting owner or successor entity. Collected Information may likewise be disclosed in connection with the evaluation and negotiation of any such transaction. Any such successor, owner, or other recipient will be bound by the provisions of this Privacy Notice as applied to the information disclosed. Furthermore, in the event the Company or any of its assets are acquired, or in the event the Company ceases operations, becomes subject to bankruptcy proceedings, or undergoes any other change in control or reorganization, Collected Information may constitute among the assets transferred to or acquired by a third party.

10.   With Your Consent. Subject to your consent, we may use and disclose your personal information and other Collected Information in additional manners not specifically described in this Privacy Notice.

Disclosures to Third Parties.

Consistent with, and in furtherance of, the purposes for which we collect your information as described in this Privacy Notice, we disclose certain categories of personal information to specified third parties for business or other appropriate purposes.

Category of Personal Information	Categories of Third Parties Disclosed To	Purposes for Disclosure
Identifiers	Affiliates, subsidiaries, and related entities; subsequent owners, successors, or assignees of the Company; third-party service providers, including, without limitation, payment processing companies, data analytics and advertising providers, fraud prevention vendors, cloud storage providers, information technology service providers, delivery partners, and marketing organizations; and law enforcement authorities.	Site and Purpose Collected; Communication with You. Personalization; Advertising; Analytics. Promotional Communications. Disclosing Collected Information. Evaluation and Improvement. Quality Assurance. De-Identified Data and Aggregated Data. Lawful Processes; Protection of Company. Business Transactions.
Protected Classifications Under Applicable Law	Affiliates, subsidiaries, and related entities; subsequent owners, successors, or assignees of the Company; third-party service providers, including, without limitation, payment processing companies, data analytics and advertising providers, fraud prevention vendors, cloud storage providers, information technology service providers, delivery partners, and marketing organizations; and law enforcement authorities.
Internet or Other Electronic Network Activity
Commercial Information
Geolocation Information
Contact Forms and Requests for Information or Support; Chat and Messaging; Inferences

 

Payment. All payments tendered in connection with the Site must be made directly through the Site by means of a credit card, debit card, or such alternative payment methods (for instance, Google Pay or PayPal) as may be made available from time to time. Where alternative payment methods are offered, please be advised that those facilities are operated by independent third parties (for example, Google in the case of Google Pay), and the use of such methods is governed by the privacy policy of the relevant third party. This Privacy Notice does not extend to such third party’s collection or use of your information, and you are encouraged to consult that third party’s privacy policy directly. With respect to credit and debit card payments, all card information is transmitted directly to our third-party payment processor, and the Company does not directly access, handle, or retain your credit or debit card data. To complete a payment via the Site, you may be required to provide your name, email address, telephone number, and the card number, expiration date, and security code, together with any further information necessary to verify the transaction. Our payment processor will use such payment-related information consistent with its own privacy policy. Where any online storefront on the Site is hosted or otherwise powered by a third party, we encourage you to review the corresponding terms and privacy policies posted by that third party.

User-Generated Content. You bear sole responsibility for any data, information, images, communications, documents, and other content that you input, submit, create, post, upload, transmit, or otherwise furnish through or by means of the Site, including by submitting feedback, participating in forums or discussion boards, uploading or providing photographs, posting product reviews or testimonials, commenting on blog posts, or completing a user account or profile (where such options are made available). The term “User-Generated Content” refers to all data, feedback, information, images, communications, documents, and other content that is entered into, submitted on, posted to, uploaded to, transmitted through, streamed via, created on, displayed on, or otherwise made available through the Site by you or on your behalf. All User-Generated Content is provided at your own risk. We cannot guarantee that User-Generated Content you supply will not be viewed by individuals not authorized to receive it. You acknowledge that, even after removal, copies of any User-Generated Content you have provided may continue to be visible in cached or archived web pages, and may have been retained by Internet archives or other Site users. We may make User-Generated Content available, including on a publicly accessible basis, to other users of the Site or to the general public, in our sole discretion and as appropriate, and we may use and disclose such content for the purpose for which it was provided as indicated at the time of collection. For additional details concerning User-Generated Content (including, by way of example, customer reviews), please consult our Terms of Use.

Job Applications. If you submit to us, or via the Site, a résumé, employment application, or any related materials or information, we may process such information to evaluate your professional qualifications and to consider or otherwise respond to your inquiry or application. Your submission of any such materials does not in any manner obligate the Company to review the materials submitted or to consider you for employment. To explore career opportunities with the Company or to submit an employment application, you may be redirected to a third-party online career portal. We encourage you to review any terms and privacy policies posted on that portal.

Dental and Health Information. This Privacy Notice does not govern our collection or processing of protected health information (as that term is defined under HIPAA). In the course of providing our products and services, you may furnish, or we may obtain, dental or health information that constitutes protected health information. Any such information will be used solely for the purpose of fulfilling our obligations to you and to your licensed dental or health care provider, or to deliver products and services to you or to your licensed provider. For further details, please review our Notice of Privacy Practices, which can be accessed via the link provided.

Other Information Collected

As you navigate the Site, certain information may be passively gathered by means of various technologies. The categories of information so collected, and the methods used in connection with such collection, are described below.

User Activity. We obtain information regarding the manner in which the Site is used, including, without limitation, the features that you access, the links upon which you click, the search terms you employ, transactional data generated through the Site, the manner in which you interact with other users, performance metrics, and other indicators of usage. We further collect data automatically transmitted by your browser whenever you visit the Site (referred to as “Log Data”). Such Log Data may include, among other items, your computer’s Internet Protocol (“IP”) address, browser type and version, the pages of our website that you visit, the date and time of your visit, the duration of your visit to those pages, and other comparable statistics.

IP Addresses and Related Data. The servers used to operate and deliver the Site may collect information concerning you and the equipment, software, and means of communication you employ to access the Internet and the Site, including the IP addresses assigned to the computers and other devices from which you access the Internet, the identity of your Internet service provider (ISP), device identification numbers and unique identifiers, your media access control (MAC) address, your operating system, the screen resolution of your device, the type of web browser you employ, the pages of the Site you access, the websites accessed by you immediately before and after visiting the Site, the duration of your time on the Site, applicable date and time stamps, clickstream data, your approximate geographic location, performance statistics, and usage data. The Company may use such information for the administration of the Site and its servers, the generation of statistical data, the monitoring and analysis of Site traffic and usage trends, the detection and prevention of fraud, the investigation of complaints and policy violations, and the enhancement of the Site overall.

We may consolidate this information with other Collected Information (including personal information) and with information obtained from third parties for security-related reasons and in order to safeguard our rights or those of others. Suppliers retained to provide the Site may collect information regarding your visits to the Site and to other websites. Some of this information may be obtained through cookies and similar tracking mechanisms, which are further described below under “Cookies and Tracking Technologies.”

Analytics. The Site employs third-party analytics tools (such as Google Analytics) to collect and process information regarding your interaction with the Site, including the dates and times of your visits, the URLs of websites visited prior to your access to the Site and the times of those visits, and the IP addresses assigned to the devices from which you access the Internet. Our analytics providers may set and read cookies in order to collect such data, and your web browser will automatically transmit data captured by those cookies to such providers. Our analytics providers will then furnish reports to us, which we use to improve the structure, organization, and content of the Site.

For additional information regarding Google’s handling of such data, you are encouraged to review Google’s Privacy Notice and Google’s explanatory page on how Google uses data when its partners’ sites or apps are accessed. To prevent your data from being processed by Google Analytics, please follow the instructions for downloading and installing the Google Analytics Opt-out Browser Add-on for each browser you use. Use of that add-on will not preclude the Company from employing other analytics tools, nor will it prevent data from being transmitted to the Site itself or to Google. For additional context regarding the manner in which Google Analytics utilizes cookies to measure user interactions, please consult Google Analytics Cookie Usage on Websites. You may disable cookies as further explained below; however, doing so may diminish your overall use and enjoyment of the Site.

Advertising Networks, Personalized Advertising, Remarketing, and Retargeting. From time to time, the Site may participate in or otherwise utilize advertising networks and related advertising services administered by third-party advertising servers, advertising agencies, technology vendors, and research organizations, including, by way of illustration, Google Ads and the advertising services made available by Meta (sometimes referred to as the Meta “tracking pixel”).

These services collect information regarding your visits to, and your interactions with, the Site and other websites, and use such information to target advertisements for goods and services and to display those advertisements on other websites. Information so collected may be associated with your personal information.

Advertising networks routinely gather information about consumers who are exposed to advertisements in order to draw inferences regarding a consumer’s interests and preferences, thereby enabling those networks to deliver advertisements specifically tailored to the consumer’s perceived interests. This practice is commonly known as “online behavioral advertising.” By way of illustration, a third-party advertising network may collect the type of web browser used, the type of operating system installed, the domain name of any website visited, whether or not particular pages of the Site or other websites have been accessed, the geographic location of the relevant Internet service provider, the date and time of any given website visit, and other interactions between the consumer and the website.

Through Google Ads, Google relies upon your Internet searches, cookies, and similar identifiers (including pixel tags) to gather information regarding your visits to the Site and your engagement with our products and services, in order to deliver targeted advertisements to you on other websites accessed across the Internet. We may also enable and implement Google Analytics Advertising Features on the Site. To opt out of remarketing advertising offered through Google, customize your advertising preferences, or otherwise limit Google’s collection or use of such information, please visit Google’s Safety Center and Google’s Ad Settings, and follow the instructions provided by Google for opting out of personalized advertising. Opting out will not affect your ability to use the Site.

To adjust your preferences regarding certain online advertisements and to learn more about third-party advertising networks and online behavioral advertising, you may visit the National Advertising Initiative Consumer opt-out page or the Digital Advertising Alliance Self-Regulatory Program. Please note that adjustments made within an individual web browser or with a particular advertising network will not necessarily extend to other browsers or networks. Accordingly, depending upon the specific opt-outs you select, you may continue to receive certain of our advertisements from time to time. Your device may also include functionality (such as “Limit Ad Tracking” on iOS or “Opt Out of Interest-Based Ads” on Android) that allows you to disable the collection of certain information through applications used for behavioral advertising purposes.

Social Media. The Site may incorporate widgets, tools, or applications provided by social media platforms, and may otherwise permit interaction, integration, or content sharing with third-party social media platforms and the entities operating them. In order to facilitate such communications and features, we may be required to deploy cookies, plug-ins, and application programming interfaces supplied by those platforms. By electing to use any third-party social media platform, or by sharing content or communications with any social media platform, you authorize us to share information with the relevant social media platform. Interactions, integrations, and content-sharing activities involving a social media platform may permit, or require, the platform to collect information about you, whether through cookies, registration data, or other means. Social media companies may track your online conduct even where you have not affirmatively chosen to interact with the platform or any of its widgets or features. We encourage you to review the privacy policy of any social media platform that you access in connection with the Site, as the policies of those platforms will govern their respective collection, use, and disclosure of information. We do not control the policies or terms of any such third-party platform, and we therefore disclaim responsibility for the use or disclosure of your information or content by such platforms, the use of which is at your sole risk.

The Site may further utilize the advertising services and networks offered by social media platforms in order to deliver advertising content. The use of such services requires the relevant social media platform to deploy cookies or pixel tags so as to deliver advertisements to you while you are logged into that platform.

If you do not wish for social media platforms to gather information about you via the Site, or to associate information so gathered with your social media accounts, we recommend that you: (a) refrain from connecting to or sharing information with any social media platform via the Site; (b) conceal social media plug-ins through the use of an ad blocker; (c) fully log out of any social media platform before accessing the Site or other websites and clear all related cookies; and (d) where the option is made available by a particular social media platform, disable the advertising services and networks operated by that platform. By way of illustration, you may opt out of Twitter’s interest-based advertising by following one of the methods identified by Twitter. You acknowledge that the Company makes no representation or warranty that exercising any of the foregoing options will fully prevent any social media platform from continuing to track you, and you further acknowledge that the Company is not responsible for any tracking conducted by such platforms.

Our Social Media Pages. The Company maintains a presence on social media. You may have the opportunity to post comments on social media platforms regarding, and to provide reviews and testimonials concerning, the Company and its products and services, as well as to submit or upload related photographs and other materials. The Company reserves the right to publish, on the Site, on other websites, and on social media pages, any comments, photographs, or content that you post on our social media pages or otherwise provide to us (whether through social media or by any other means), to the extent permitted by applicable law.

Cookies and Tracking Technologies. The Site automatically employs cookies in order to monitor your use of the Site, with a view toward facilitating and enhancing the user experience and for the additional purposes described below. A cookie is a small data element stored on your device’s hard drive by your web browser. We use cookies to learn and track how the Site is accessed and utilized—including when and how often users visit, which Site pages enjoy the greatest popularity, and which receive less engagement. We further use cookies to recognize Site users, to assist in the display of relevant content, and to improve the overall enjoyment and utility of the Site, including by recalling and presenting certain user-specific information.

The Site may make use of both cookies that we ourselves implement and cookies implemented by our suppliers and other third parties. So-called “first-party” cookies allow your browser to communicate with the website you are actually visiting, whereas “third-party” cookies enable your browser to communicate with separate websites, such as the source of an advertisement displayed on the website you are visiting or a third-party analytics provider. Our suppliers may employ cookies and other tracking technologies to follow Site users across the Internet for the purpose of understanding how visitors arrive at the Site and to support the analytics functions described in this Privacy Notice. We do not have access to or control over such cookies, and this Privacy Notice does not address the use of any third-party cookies. For information regarding the cookies used by Meta and Google, please consult the relevant resources made available by those companies.

Cookies may be classified either as “session” cookies or as “persistent” cookies. Session cookies remain on your device only for the duration of your visit to the relevant website and are typically eliminated upon your exit from, or closure of, your browser. Persistent cookies remain on your device for a defined period—such as six (6) months or one (1) year. Each time you visit a website that has implemented a persistent cookie, that cookie will continue to operate until its scheduled expiration date. Persistent cookies may also be removed manually as discussed above.

The categories of information collected by a cookie, and the purposes for which that information is used, depend upon the type of cookie in question. By way of illustration, the categories of cookies typically deployed, the categories of information collected by such cookies, and the corresponding purposes are described below. Information collected by cookies may be combined with other Collected Information.

•       Operationally Necessary Cookies (also known as essential cookies). These cookies are required for the proper operation of the Site. By way of illustration, such cookies are utilized to identify irregular website behavior, to prevent fraudulent activity, and to support security objectives. They likewise enable users of the Site to make use of available functionalities. Without such cookies, certain features and services that you have requested cannot be provided.

•       Functional Cookies. These cookies enable us to provide enhanced functionality when you access or use the Site. Such functionality may include, by way of example, the recall of choices you have made (for instance, your preferences or settings), recognition of any responses you have already provided, identification of features previously used by you, and the enabling of social media components. In the absence of functional cookies, certain features of the Site may be unavailable to you or may not perform as you would expect.

•       Performance Cookies (also known as analytical cookies). These cookies are used to assess the performance of the Site, including in connection with our analytics practices, in order to assist us in understanding how visitors engage with the Site (for instance, identifying which pages are most frequently accessed). Such cookies further enable us to personalize content and to recall your preferences, all with a view toward improving the operation of the Site and delivering a better, individualized user experience.

•       Advertising or Targeted Cookies. These cookies record your visits to the Site, the pages you access, and the links upon which you have clicked. They aggregate information regarding your browsing behavior and identify the websites you have visited. The Company and its third-party advertising platforms or networks may use such information to render the Site and its content more relevant to your interests (a practice sometimes referred to as “behavioral” or “targeted” advertising and further described above). These cookies are also used to limit the frequency with which a particular advertisement is displayed to you and to assess the effectiveness of advertising campaigns.

The majority of web browsers accept cookies by default. Browsers also generally permit users to manage cookies through the browser’s settings. By way of example, a browser may allow you to refuse cookies from specified websites, refuse particular categories of cookies regardless of the website, refuse or disable all cookies originating from any website, and/or delete previously stored cookies. Certain browsers also provide the option of receiving a notification each time a cookie is sent to your browser by a website. You may disable or limit cookies; however, doing so may impair your use and enjoyment of the Site and other websites. By way of illustration, the Site may not be able to be personalized for you, may no longer record or recall your preferences or other prior selections, may not retain your name, contact details, or other previously entered information, and may not recognize the device(s) used by you to access the Site.

Modifying your cookie preferences in one browser will not necessarily apply to other browsers. Accordingly, you may need to adjust your preferences each time you obtain a new device, install a new browser, upgrade an existing browser, or otherwise modify or delete a browser’s cookie file.

How We Respond to Do-Not-Track Signals. Given the automated collection of data through the cookie mechanisms described above, we do not respond to “do not track” requests. For this reason, your selection of the “Do Not Track” option offered by your browser may have no impact on our collection of information through cookies and other tracking technologies.

Notwithstanding the foregoing, residents of certain U.S. states may exercise opt-out rights by transmitting an Opt-Out Preference Signal recognized under applicable law, including the Global Privacy Control (GPC), depending upon the browsers and/or browser extensions that you employ and that may support such a signal. For information regarding browsers and extensions that support the GPC signal, please visit https://globalprivacycontrol.org/. Should you elect to use the GPC signal, you will need to enable it for each supported browser or browser extension you use.

Embedded Content. The Site may incorporate content—including data feeds, scripts embedded within the Site’s code, and visible content such as videos—provided by third parties. In some instances, those third parties may collect data regarding your interactions with such content. The Site may, by way of example, employ YouTube to make video content available to you. By accessing any portion of the Site where videos are available, viewing an embedded video, or otherwise engaging with content delivered through YouTube, you signify your acceptance of YouTube’s terms and conditions. YouTube collects, and otherwise has access to, usage data (such as which videos you accessed and viewed) through videos embedded within the Site, as more particularly described in YouTube’s Privacy Notice. YouTube adheres to Google’s privacy policies and principles, certain of which permit you to control particular privacy settings and the categories of data collected.

Information that We Obtain from Third-Party Sources. We may obtain information regarding users of the Site from a variety of third-party sources—including offline and online sources such as marketing companies, analytics consultants, publicly available social media profiles, and other publicly available channels—and we may consolidate such information with Collected Information. The integration of such third-party data enhances our existing knowledge of our users and customers and improves our ability to communicate with you and to deliver more relevant marketing.

Retention of Personal Information

We will retain your personal information for such period as may be required to fulfill the purposes outlined in this Privacy Notice and our Terms, except where a longer period of retention is required or otherwise permitted by applicable law (for example, on account of tax, accounting, or other legal obligations).

Where we no longer have any legitimate business need to process your personal information, we will either delete or anonymize such information. Where deletion or anonymization is not feasible (for example, where personal information has been preserved within back-up archives), we will securely store the personal information and isolate it from any further processing pending the time at which deletion becomes feasible.

Automated Processing

Save as may otherwise be expressly described in this Privacy Notice, you will not be subjected to decisions based upon automated processing of information without your prior consent.

Your Choices and Access

The purpose of this section of the Privacy Notice is to inform you of the privacy-related options that may be available to you. Certain U.S. states and jurisdictions outside of the United States afford their residents these options and corresponding rights.

Depending upon the laws applicable to the Company’s processing of your personal information and your jurisdiction of residence, you may be entitled to exercise the rights set forth below and elsewhere in this Privacy Notice. Subject to the foregoing—together with all applicable limitations, exemptions, or exceptions—the rights you may possess in connection with our collection and use of your personal information may include, to the extent applicable:

•       Right to Confirm: the right to obtain confirmation as to whether we are processing your personal information.

•       Right to Access: the right to request access to any personal information about you that we maintain. In particular, you may have the right to request disclosure of (1) the categories of personal information we have collected; (2) the categories of sources from which the personal information was collected; (3) the business or commercial purpose underlying the collection or sale of personal information; (4) the categories of third parties with whom we share personal information; and (5) the specific items of personal information we have collected concerning you.

•       Right to Data Portability: the right to receive personal information about you from the Company in a structured, commonly used, and machine-readable format, and to require us, where technically feasible, to transmit such information to another controller.

•       Right to Deletion: the right to request the deletion of personal information we have collected concerning you.

•       Right to Correction: the right to request the correction of inaccurate personal information we have collected concerning you.

•       Right to Lodge a Complaint: the right to file a complaint with a governmental regulator (such as your state attorney general) or supervisory authority, particularly in your state of residence, in the event you believe that the collection and use of your personal information violates this Privacy Notice or applicable law.

To exercise any of the foregoing rights, please refer to the “Exercise Your Rights” section of this Privacy Notice below. In addition, should you have any concerns, complaints, or other inquiries regarding our collection, use, or other processing of your personal information, please contact us through the channels identified under the “Contact Us” section below.

Additional Information for Certain U.S. Residents

Certain U.S. states impose additional disclosure obligations and afford individuals residing in those states with supplemental rights and choices. The provisions of this section apply solely to individuals located in such U.S. states, and only to the extent that the corresponding state data protection laws govern the Company’s processing of your personal information.

Sources. Consistent with the disclosures elsewhere in this Privacy Notice, we collect particular categories of personal information directly from you and, in some circumstances, from third parties. The categories of sources from which we have collected personal information during the preceding twelve (12) months include the following:

•       Our third-party service providers;

•       Advertising networks;

•       Affiliated, subsidiary, and related companies;

•       Third-party websites and mobile applications (for instance, websites that share information with us or with our advertising partners);

•       Your health and dental care providers;

•       Social media companies;

•       Our Site; and

•       Your communications with us.

No Sensitive Personal Information. We do not knowingly collect any information that qualifies as “sensitive” under applicable law. Please refer to the “Dental and Health Information” section above for the link to our Notice of Privacy Practices, which is governed by HIPAA and which lies outside of the scope of this Privacy Notice.

Rights. Applicable laws in your jurisdiction may afford you certain rights—subject in each case to all applicable limitations, exemptions, and exceptions—regarding our collection and use of your personal information. In addition to the rights described in the “Your Choices and Access” section above, such rights may include, to the extent applicable and as granted under applicable law:

•       the right to opt out of targeted advertising and the sharing of personal information for purposes of cross-contextual behavioral advertising;

•       the right to opt out of the sale of your personal information; and

•       the right not to be subjected to discrimination as a consequence of exercising any rights granted to you under applicable law. We do not discriminate against users who exercise rights afforded to them under applicable law and applicable to our processing of their personal information.

We do not utilize your personal information to profile you in furtherance of decisions that produce legal effects or otherwise effects of similar significance (as such terms may be defined under applicable law).

The rights described above are exercisable only where applicable law confers such rights upon you and where no exception or exemption under applicable law is implicated. You may also act through a registered agent (only to the extent permitted by applicable law) authorized by you to act on your behalf. Where a registered agent acts in your stead, we reserve the right to verify the agent’s authority to do so. To exercise any of the rights described herein (and only to the extent applicable), please submit a verifiable request to us through the methods set forth in the “Exercise Your Rights” section below.

Selling and Sharing. We do not sell your personal information as that concept is traditionally understood—namely, the exchange of information for monetary consideration. However, we do sell your personal information to, and share your personal information with, certain third parties for purposes of cross-contextual behavioral advertising (including, by way of illustration, targeted advertising and remarketing). Applicable U.S. state data protection laws characterize such disclosures and sharing as constituting “selling” or “sharing.” Accordingly, you have the right to opt out of such selling and sharing. During the preceding twelve (12) months, we have sold or shared the following categories of personal information with the following categories of third parties and for the following purposes:

Category of Personal Information Sold or Shared	Category of Third-Party Recipient	Purpose
Identifiers	Analytics, marketing, advertising, and remarketing partners and service providers	Analytical and targeted advertising purposes (including, without limitation, cross-contextual behavioral advertising). Specifically, to direct advertisements for goods and services and to display such advertisements on other websites.
Internet or other electronic network activity information	Analytics, marketing, advertising, and remarketing partners and service providers	Analytical and targeted advertising purposes (including, without limitation, cross-contextual behavioral advertising). Specifically, to direct advertisements for goods and services and to display such advertisements on other websites.

 

You retain the right to opt out of the selling or sharing of your personal information as described in this Privacy Notice. You may exercise this opt-out right by contacting us through the channels identified in the “Exercise Your Rights” section below or by selecting the “DO NOT SELL OR SHARE MY PERSONAL INFORMATION” option.

We do not knowingly sell or share, for purposes of cross-contextual behavioral advertising, any personal information of individuals under the age of sixteen (16) years. For additional information, please consult the “Children’s Privacy” section of this Privacy Notice.

No mobile telephone information will be shared with any third party or affiliate for marketing or promotional purposes. The categories described above expressly exclude text-messaging originator opt-in data and consent; such information will not be shared with any third party, including affiliates or business partners. Such opt-in is not transferable to any other party involved in the messaging process.

Exercise Your Rights

Where this Privacy Notice expressly grants you certain rights, or where applicable law affords you such rights in connection with this Privacy Notice and Collected Information, you may submit a verifiable request to us by:

•       Calling: (877) 271-7417

•       Emailing: care@alignerco.com

Only you, or a registered agent that you have authorized to act on your behalf (and only to the extent permitted by applicable law), may submit a verifiable consumer request relating to your personal information. Where a registered agent acts on your behalf, we reserve the right to verify such agent’s authority to do so. Without limitation of the foregoing, a verifiable consumer request must:

•       Provide information sufficient to permit us to reasonably verify that you are the individual about whom we collected personal information, or that you are an authorized representative of such individual.

•       Describe your request with sufficient specificity to allow us to properly understand, evaluate, and respond to it.

We are unable to respond to your request, or to provide you with personal information, where we cannot verify your identity or your authority to make the request, or otherwise confirm that the personal information relates to you. Submission of a verifiable consumer request does not require you to create an account with us. We will use any personal information provided in connection with a verifiable consumer request solely to verify the identity or authority of the requesting party.

We will respond to your request within the timeframe required under applicable law. Should we decline your request, you may appeal that decision by sending an email to care@alignerco.com. Where the appeal is likewise denied, you may submit a complaint to the appropriate governmental regulator or authority in the jurisdiction where you reside (which, for U.S. residents, includes the state attorney general of your state of residence).

Accuracy & Information Security

Personal information that you provide to us should be relevant to the purposes for which it is to be used and, to the extent necessary for those purposes, should be accurate, complete, and current.

We have implemented reasonable and appropriate administrative, technical, physical, and organizational safeguards designed to protect against unauthorized access to, unauthorized disclosure of, loss, theft, misuse, or alteration of information under our control. The Company nevertheless does not, and cannot, guarantee that unauthorized access, unauthorized disclosure, loss, theft, misuse, or alteration of information will not occur. We do not publish all of our security measures online, as doing so could undermine the effectiveness of those measures. The storage and transmission of information can never be entirely secure.

Should you become aware of any breach of the Site’s security or of this Privacy Notice, please promptly notify us at care@alignerco.com.

Children’s Privacy

The Site is not directed at children under the age of eighteen (18), and individuals under the age of eighteen (18) are not permitted to use the Site. Parents and legal guardians are nonetheless welcome to provide information on behalf of children under the age of eighteen (18).

We may make our products and services available to children twelve (12) years of age or older, and parents or legal guardians of children twelve (12) or older are welcome to use the Site to order and to facilitate the use of our products and services on behalf of those children, including by entering the children’s information into the Site. The Site is not, however, intended for direct use by children under the age of eighteen (18). No individual under the age of eighteen (18) may submit information to or on the Site. We do not knowingly collect personal information directly from children under the age of eighteen (18). If you are under the age of eighteen (18), please request that your parent or guardian access and use the Site on your behalf, and refrain from using the Site or providing any information through the Site or any of its features—including your name, address, telephone number, email address, or any screen name or username you may employ. Should we learn that we have collected or otherwise received personal information directly from a child under the age of eighteen (18) without verified parental or guardian consent, we will promptly delete that information. If you believe we may have inadvertently received any information from a child under the age of eighteen (18), please contact us at care@alignerco.com.

Third-Party Websites and Site

The Site may contain links to, or be linked from, websites, applications, or services that are not maintained or controlled by the Company. The Company is not responsible for the privacy policies or practices of any third parties or for any third-party websites, applications, or services. This Privacy Notice does not extend to any third-party website, application, or service, or to any personal or other information that you may furnish to any third party. We encourage you to review the privacy policy of each website, application, and service that you visit or otherwise use.

Contact Us

If you have any questions or concerns regarding this Privacy Notice, please contact us by email at care@alignerco.com, by telephone at (877) 271-7417, or by mail addressed to 16 Herzog Place, Hicksville, NY 11801.